Privacy Policy

Last Updated: October 9, 2026

Black & White Dueling Pianos, LLP, doing business as Black & White Dueling Pianos (“BWDP,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://bwpianos.com, submit an inquiry, communicate with us, book entertainment or production services, or otherwise interact with our business.

For questions about this Privacy Policy or your personal information, contact us at support@bwpianos.com.

1. Information We Collect

We collect information that you voluntarily provide, information generated through your interactions with our website and services, and, where applicable, information received from third parties.

Information You Provide

Depending on how you interact with us, we may collect:

  • Name, email address, telephone number, and mailing address

  • Company or organization name and job title

  • Event dates, venues, locations, guest counts, and other event-planning details

  • Entertainment preferences, production requirements, and special requests

  • Booking, contract, invoice, and payment-related information

  • Communications submitted through contact forms, email, telephone, or text messages

  • Testimonials, reviews, photographs, or videos voluntarily shared with us

Payment transactions may be handled by third-party payment processors. We may receive transaction confirmations, payment status information, and related billing records without receiving complete payment card details.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected, including:

  • Internet Protocol (IP) address

  • Browser type, operating system, and device characteristics

  • Pages visited, referring websites, and approximate geographic location

  • Dates, times, and duration of website interactions

  • Website performance information and interaction events

  • Cookie identifiers and other information collected through permitted tracking technologies

Some information is necessary for website operation and security. Other information is collected for analytics or advertising measurement, subject to applicable law and visitor consent choices.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Responding to entertainment and equipment rental inquiries

  • Preparing quotes, contracts, invoices, and event proposals

  • Coordinating performances, production requirements, and event logistics

  • Processing bookings, payments, and related transactions

  • Communicating with clients, prospective clients, vendors, and business contacts

  • Providing customer support and responding to requests

  • Measuring website performance and improving the visitor experience

  • Evaluating the effectiveness of marketing and advertising campaigns

  • Requesting feedback, testimonials, and reviews

  • Maintaining business records and fulfilling legal obligations

  • Protecting our website, systems, customers, and business against unauthorized activity

Where required by applicable law, we rely on consent for specific activities, including certain analytics and advertising technologies. Other processing may be based on contractual necessity, legitimate interests, or legal obligations, as applicable.

We do not use personal information for purposes materially different from those described in this policy without providing any additional notice or obtaining consent required by law.

3. Website Analytics and Google Services

We use Google Analytics 4 (GA4) to understand how visitors interact with our website.

Google Analytics may collect information about page views, website interactions, device characteristics, referral sources, and other usage activity.

This information helps us evaluate website performance, understand how visitors discover our services, and improve our website.

Google Ads

We use Google Ads to advertise our entertainment services and measure advertising campaign performance.

Google Ads measurement tools may help us understand whether advertising campaigns generate website visits, inquiries, and other relevant actions.

We do not currently use Google Ads remarketing or retargeting campaigns to advertise specifically to previous website visitors.

Google and its technologies may nevertheless process certain browser, device, advertising-click, or measurement information as part of these services, subject to applicable privacy settings and consent requirements.

Google Consent Mode

Our website uses Google Consent Mode in conjunction with a cookie consent management system.

Google Consent Mode communicates visitor consent preferences to supported Google services and adjusts how Google tags operate.

Depending on the visitor’s location, consent settings, and technical configuration, Google may receive limited consent-related or cookieless measurement signals even when optional tracking consent has not been granted. Such signals can include technical information about a page request or interaction.

Visitors can review or change their cookie preferences using the consent controls available on our website.

Additional information about Google’s data practices is available at Google’s Privacy Policy.

4. HubSpot and Customer Communications

We use HubSpot to manage business inquiries, client communications, event bookings, and customer relationships.

When you submit a form on our website, the information you provide may be transmitted to and stored in HubSpot.

Depending on the circumstances, HubSpot may be used to:

  • Maintain contact and company records

  • Manage inquiries, quotes, and event bookings

  • Send booking confirmations and follow-up communications

  • Track business correspondence and customer service activity

  • Maintain relevant marketing and communication preferences

  • Support website forms and related business processes

HubSpot or associated integrations may use cookies or similar technologies. Where such technologies are not strictly necessary, their use is subject to applicable consent requirements.

Submitting an event inquiry does not automatically enroll you in unrelated promotional communications.

5. Cookies and Similar Technologies

Our website uses cookies, scripts, and similar technologies to support essential functionality, improve website performance, and measure visitor activity.

These technologies may include:

Functional cookies: Support website operation, security, and necessary functions.

Analytics cookies: Help us understand website traffic, visitor interactions, and site performance.

Marketing and advertising cookies: Support advertising attribution, campaign measurement, and related advertising functions.

Third-party technologies: May be used by integrated services such as Google, HubSpot, embedded media providers, and other website features.

Managing Cookie Preferences

We use Complianz to provide a cookie consent banner and preference controls.

Visitors can accept or decline optional cookie categories and, where available, select individual categories through the preference settings.

You can change or withdraw your cookie consent through the Manage Consent controls available on our website.

You can also configure your browser to restrict or delete cookies. Restricting certain cookies may affect some website functions.

For additional information about cookies and the services that use them, review our Cookie Policy.

6. Embedded Videos and Social Media

Our website may feature embedded videos, social media content, or links to third-party platforms, including YouTube, Facebook, Instagram, LinkedIn, and TikTok.

When you interact with embedded content or visit an external platform, that provider may collect information according to its own privacy practices.

Some embedded content may require optional consent before it loads.

Links to external websites and social media platforms are governed by those providers’ respective privacy policies. We are not responsible for their independent data practices.

7. How We Share Personal Information

We may disclose personal information to trusted service providers when reasonably necessary to operate our business and provide requested services.

These may include:

  • HubSpot: Customer relationship management, website forms, and business communications

  • Google: Website analytics and advertising campaign measurement

  • Payment processors and financial service providers: Payment processing, invoicing, and transaction administration

  • Website hosting, security, and technical service providers: Website operation, maintenance, and protection

  • Communications providers: Email, telephone, and business text messaging

  • Event partners and service providers: Information necessary to coordinate booked entertainment, equipment, production, or related services

We may also disclose information when legally required, to protect our rights or those of others, or in connection with a business transfer.

We do not sell customer contact lists or provide mobile messaging opt-in information to third parties for their independent marketing campaigns.

Certain uses of advertising or analytics technologies may be classified as a “sale,” “sharing,” or targeted advertising under applicable privacy laws, even where no money is exchanged. Where such laws apply, we will provide the required disclosures and opt-out mechanisms.

8. Email and Text Message Communications

We may communicate with clients and prospective clients by email, telephone, or SMS text message in connection with inquiries, quotes, reservations, event coordination, and other business matters.

Marketing communications are sent subject to applicable consent requirements.

You may unsubscribe from marketing emails using the unsubscribe link included in those messages.

Where applicable, you may opt out of promotional SMS communications by replying STOP or UNSUBSCRIBE, or by contacting us directly.

We may continue sending necessary service-related communications concerning an existing inquiry, transaction, or booking where permitted by law.

Mobile Messaging Privacy: No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Information sharing with subcontractors providing support services, such as messaging delivery or customer service, is permitted. Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing purposes.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, managing business relationships, maintaining records, resolving disputes, and complying with applicable legal obligations.

Retention periods vary depending on the type of information, the nature of the business relationship, and applicable accounting, contractual, and legal requirements.

When personal information is no longer reasonably required, we take appropriate steps to delete, anonymize, or securely retain it in accordance with applicable requirements.

Certain information may remain in backup systems for a limited period as part of normal system maintenance and disaster recovery procedures.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, disclosure, alteration, or destruction.

These measures may include access controls, secure website connections, account authentication, and security services provided by our technology partners.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We encourage visitors to avoid submitting sensitive financial information or other confidential information through unsecured communication channels.

11. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of qualifying personal information

  • Request a portable copy of your personal information

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Opt out of qualifying targeted advertising, sales, or sharing of personal information

  • Appeal a decision concerning a privacy request where applicable law provides that right

These rights are subject to applicable legal requirements, exemptions, and verification procedures. Not every right applies in every jurisdiction or to every business.

United States Privacy Rights

Certain US state privacy laws, including those in California and other states, provide eligible residents with additional

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